Resume
Throughout my career, I’ve been driven by a single aim: to help organisations become the best versions of themselves, whether that means delivering exceptional technical solutions or unlocking the full potential of their people.
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I began in the early days of the web, exploring innovative applications of internet technology. Over time, my work evolved into transforming organisations through culture, leadership, governance, and operational excellence.
Today, my focus returns to technology, this time with a deep integration of organisational design, transformational leadership, and process optimisation to harness the potential of emerging AI tools and systems.
Summary of Competencies
Not an exhaustive list.
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Technology strategy & governance
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Scalable architecture
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AI and GenAI (incl. RAG)
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Secure, compliant development (GDPR, KYC)
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Code and dev pipeline overview
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Product operating model design
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Org design for flow and value​​
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Lean / Agile / etc.
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Entrepreneurial spirit
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Research & Innovation
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​Leadership development
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Product Management
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High-performing team building
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Business–tech alignment for outcomes
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Enterprise-wide transformation leadership
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Governance and risk​
Board Experience
2024 - Present
CEO / CTO
The Deeper Change Academy
London, UK
The Deeper Change Academy is a specialist research learning and development organisation that helps leaders, change professionals, and HR staff, go beyond surface-level methods of change-management and organisational growth, and to help them make their organisations exemplary.
Founded the company in January 2024, to meet the rising demand of organisational growth beyond agility.
Ran the board and guided the company strategically, helped build alliances with trainers, clients, and other organisations with a similar mission.
Wrote 3 ebooks this year (see the more section of this site), on AI & collaboration, Boardroom agility, and The future state of agility.
2013 - Present
CEO / CTO
AWA Global
Adventures with Agile (AWA Global) is a pioneering consultancy and training organisation dedicated to transforming the way organisations lead, learn, and grow.
London, UK
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Founded AWA from a start-up to become a global organisation recognised for its work in enterprise agility, leadership development, and cultural transformation.
Supported many of the world’s largest companies through complex change and shaping the face of what we now call agility in today's workplace.
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With a strong emphasis on human-centred approaches, systems thinking, and professional coaching, led AWA and helped train and equip thousands of agile coaches, change leaders, and executives, contributing to the development of more responsive, purpose-driven organisations around the world.
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Ran the board across the US, Nordics, UK, Europe, South Africa, SE Asia (Thailand and the Philippines), and Australia. Managed complex stakeholder dynamics, met and over came various threats from aggressive competitors tactics, changing markets, and the pandemic.
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Brought hope to tens of thousands of people across the globe that their working lives can be better.
2019 - 2024
Non-Executive Director
AWA Norge
London, UK
AWA Norge was the Scandinavian branch of Adventures with Agile, established to bring world-class organisational change and leadership development expertise to the Nordic region.
Helped found the regional organisation and served on the board of directors.
Provided the strategic direction, governance, and authored much of the intellectual property that shaped the company’s identity and offerings.
Grew the company and its influence across Norway and beyond, culminating in a successful management buyout in December 2024.
Following the buyout, the company was rebranded as Distilled, continuing its mission to support meaningful, people-first transformation across complex organisational systems.
Technical Experience
2024 - 2025 : Artificial Intelligence and emerging technoligies
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Used an AI RAG Chat Bot loaded with all of my decade long writings, book, training programs, and other materials, to automate our marketing function with feedback from the marketing and sales funnel to guide future prompts.
Created new training programs that meet organisations where they are today in this post-pandemic and AI-driven world.
Created a new way of working for teams with AI Chatbot members. Highlighted and demonstrated in the August in-person meetup.
The Deeper Change Academy
2007 - 2014 : Architect and Systems designer
NYSE Euronext, Goldman Sachs, Tesco, BNP Paribas
Designed and built the entire KYC and other regulatory frameworks for Goldman Sachs using an entire delivery pipeline in C# and related technologies.
Architected and built the low-level and high-speed Price Promise and Club Card infrastructure for Tesco, that responds to every single purchase across every story at the point of sale.
Architected a new derivatives contract for difference and spread betting platform for NYSE Euronext.
Architected and navigated across multiple domains to build BNP Paribas clearing and reporting functions for every trade in their high speed and high volume business.
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2003 - 2014 : Coder
Tesco, Goldman Sachs, Oxfam, NHS, Positive Change
Used clean code, continuous delivery, and well thought out architecture to create enterprise systems used globally. Ran teams of developers, testers, and architects using agile ways of working to deliver business value through software.
Typically Microsoft technology stacks with web front ends, built with test driven (TDD, BDD) methdologies.
Organisational Change and Commercial Experience
2014 - 2024 : Clients at AWA Global
£100M in Cost Savings Through Product Reorganisation
What was done: Led a one-year transformation to restructure a large-scale customer technology department. Designed and coached a new product organisation, unlocked stalled development, and guided leaders to merge and separate systems for optimal cost control.
Estimated financial impact: £100M in customer acquisition and retention cost savings.
Co-Designing a Target Operating Model Across a 3000+ Person Tech Organisation
What was done: Partnered with senior leadership to co-create a Target Operating Model (TOM) with embedded agile governance, leadership development, and change agent enablement.
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Estimated financial impact: £1.5M–£3M in transformation efficiency and capability uplift.
Boosting Mid-Level Leadership Capability Across 150+ Managers
What was done: Introduced structured coaching, onboarding, and peer learning for 150+ leaders, improving clarity, confidence, and talent retention at scale.
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Estimated financial impact: £2M–£3M in retained leadership value and avoided churn.
Transforming a National Bank from Projects to Product with 4x Faster Delivery
What was done: Led a full-organisation cultural shift across 1,200 staff, including board interviews, systemic diagnostics, and coaching. Reduced delivery time from 16 weeks to 4 weeks, with major improvements in risk, quality, and continuous deployment.
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Estimated financial impact: £1M–£2M per month in accelerated delivery, risk reduction, and improved value throughput.
Recovering a Failing Technology Product Group and Enabling Strategic Delivery
What was done: Stabilised a dysfunctional tech team on a product-critical mission that was seen as a blocker to business-critical work.
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Estimated financial impact: £23M in recovered delivery capacity and business value.
Product Operating Models Across different organisations
What was done: Helped numerous clients co-design their new operating models with leadership and product teams, reintroducing product and customer focus to technology teams, resulting in faster delivery cadences, clear roles, and enhanced collaboration rhythms.
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Estimated financial impact: £500K–£1M / month in different organisations.
Frameworks and models used by organisations globally
The Agile Onion and the Agile Mindset
Invented the Agile Onion which has become the defacto standard for describing agility and defined the illusive Agile Mindset.
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This tool has helped 100,000s of people grasp the different aspects of teams working with complexity and using agile frameworks and tools.
The Enterprise Change Pattern
Invented the Enterprise Change Pattern which has become the standard for coaching large groups to whole organisations through any change program.
It is the first whole organisation coaching pattern and is used in hundreds of organisations.
The Team Culture and Safety Toolkit
Created the Team Culture Model to provide teams with the vocabulary and toolkit to discuss their psychological safety and identify and resolve performance blockers.
This model is used globally by delivery teams in complex environments.
Many other tools for organisational improvement
Created many models that are used by 1000s of change practitioners, coaches, managers, and executive leaders across the globe.
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This image represents a model used by boards to get the most out of their time together by appropriate planning, facilitation, and follow-up.
Frameworks and models used by organisations globally
The Agile Onion and the Agile Mindset
Invented the Agile Onion which has become the defacto standard for describing agility and defined the illusive Agile Mindset.
​
This tool has helped 100,000s of people grasp the different aspects of teams working with complexity and using agile frameworks and tools.
The Enterprise Change Pattern
Invented the Enterprise Change Pattern which has become the standard for coaching large groups to whole organisations through any change program.
It is the first whole organisation coaching pattern and is used in hundreds of organisations.
The Team Culture and Safety Toolkit
Created the Team Culture Model to provide teams with the vocabulary and toolkit to discuss their psychological safety and identify and resolve performance blockers.
This model is used globally by delivery teams in complex environments.
Many other tools for organisational improvement
Created many models that are used by 1000s of change practitioners, coaches, managers, and executive leaders across the globe.
​
This image represents a model used by boards to get the most out of their time together by appropriate planning, facilitation, and follow-up.
Community
10 years of organisational change meetups
Deeper Change Meetup
Over 300 past events over 10 years.
10 years of engaging video content
AWA YouTube
Over 200 videos over 10 years
Education
2014 - 2025
Ongoing Teaching
During the last 10 years, helped write the learning outcomes and educational rubrik for the leading certification authority for organisational agility. ​
Organisational Change Strategy (ICP-ENT / ICP-CAT)
Leading Organisational Change Cohort (ICE-EC)
Advanced Learning and Development (DC-ALD)
Transformational Leadership (ICP-LEA)
Agile Team Coaching (ICP-ACC)
Advanced Agile Coach Program (ICE-AC)
Team Facilitation (ICP-ATF)
Systems Coaching and Thinking (ICP-SYS)
Agile Team Foundations (ICP)
​Coaching for Managers
2014 - 2025
Ongoing Learning
Completed:
Ongoing
Barefoot Professional Coaching
Organisational Systems and Relationship Coaching
Internal Family Systems Therapy (IFS) part 1
IFS Couples Therapy part 2
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CIPD Level 7 Advanced Diploma in Strategic Learning and Development